Thursday, September 15, 2011

Factors To Consider In Designing A Web Site For Search Engines

By Elise Marshall


A great web site design is very important to companies conducting business online, for it serves as the company's face to the world. A good design is not only packed with information, but it's also user-friendly so that even less techie online visitors can still enjoy the Internet experience. The secret to making an effective design for a web site is to stay true to its purpose.

Another thing to remember is domain registration. The older the registration of a domain name, the more credible it seems to search engines. Domain names that are ten-year-old and more would certainly initially gain the confidence of search engines compared to newly registered ones.

Also, make sure to shorten the load time. A web site with fast loading speed directs online users to the web page they intend to visit, thus making the entire Internet experience fulfilling. Online users keep visiting web pages with fast loading speed. Indeed, it takes only a few seconds to impress a prospective customer and so fast downloading of a web page is necessary.

If there are must-do things in designing a web site, there are also must-not-do to ensure high ranking in the result list of various search engines. Blacklisted web sites contain spams and other information meant to mislead online users. Posting videos and loads of images also causes the loading speed to slow down. So keep the web pag (particularly the home page) simple. Simplicity is everything, it directs your customer to find the information he or she needs right away. It also helps search engine spiders crawl a web page fast.

And ultimately, the website administrator needs to post relevant, informative and keyword-rich content on a regular basis. Twice to thrice a week is ideal. This is how blogs come into play: blogs offer a better flexibility in writing updates about the company and its products. Content designed for online readers drive traffic to a web site. But it's important to include or share links only with credible domain names to avoid being blacklisted in search engines, such as Google.




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